Vdiation Methodology

We integrate data from Digital Communications, Field Operations, Phone Calls, Volunteering, Fundraising, Voters, Census, and Candidates and gain insights to maximize the probability of victory.


  • Candidate's Intent
  • Candidate Position
  • Competitive Analysis
  • Campaign Model


  • Voter Intent
  • Voter Position
  • Digital Competitive Analysis
  • Digital Campaign Model


  • Data Integration
  • Application Development
  • Application Integration
  • Portal Customization


  • Digital Analytics
  • Campaign Analytics
  • Predictive Analytics
  • Realignment
Vdiation Methodology

Enough of traditional and monotonous election campaigns. It’s time to adopt the Vdiation® methodology to take your election campaign’s proceedings to a new level.


Political campaign strategy needs the integration of innovative, multi-dimensional technologies these days, which we implement to make election campaigns memorable and remarkable.


We embrace multi-pronged political campaign tactics to make a difference in your next election campaign.


Vdiation® is a winning recipe prepared by integrating four essential ingredients, i.e.,

  • Visualization
  • Digitalization
  • Integration
  • Adaption


Each step in this political campaign strategy is an all-out effort to outclass your political opponent from any race. Let’s see what this strategy entails.


Visualization is the first step in our political campaign digital strategy.

All politicians have their own inspirations while contesting the elections.

We help them translate these inspirations into reality by creating outcome visualization campaign prospects.


·       Candidate Intent


The intention is the starting point of every political campaign venture. We brainstorm your ideas to develop a thorough understanding of your campaign imagination and requirements to lay the foundation of something big.


·       Candidate Position


We rely on data, and what’s the best way to get it other than conducting interviews of politicians?


We conduct candidate interviews to determine your campaign position and desired goals.


We foresee challenges faced by your campaign regarding those plans and their implementation timeline to determine the urgency of your message.


The candidate interviews will be recorded, transcribed, and stored in our database to be utilized in our Vdiationsystem.


We match the supply and demand between candidate and voters positions this way, making the foundations of your election campaign even more potent.


·       Competitive Analysis


We will evaluate your competitor’s position in your locality and their political campaign strategy. 


We will establish a model making your campaign unique, efficient, magnetic, and fruitful with this evaluation. 


·       Campaign Model


This is the pinnacle of the visualization strategy in our Vdiation® methodology. 


After diving in-depth into your political campaign, we create a robust marketing tool for political campaigns.


This model is the integration of the candidate intent, candidate position, and competitive analysis to develop an individualized strategy that few politicians would incorporate in their campaigns.


The campaign model will create value through 

·       Defining your mission

·       Developing campaign value proposition(s)

·       Developing different voter segments

·       Identifying channels to reach voters

·       Identifying key resources

·       Identifying key campaign activities

·       Developing voters relationships 

·       Rationalizing cost structure

·       Maximizing revenue streams 


As we implement this effective political campaign strategy in your election campaign, your probability to impress voters increases manifold.


Digitalization of your campaign is the core of Patnu’s political campaign digital strategy. After visualization, digitalization is the second cornerstone in the political campaign. This step is equally important as we initiate efforts to win voters for your campaign.


We evaluate the voters’ positions in the campaign while creating a digital representation of your election campaign.


This phase has four stages, including


·       Voters Intent

·       Voters Position

·       Digital Competitive Analysis

·       Digital Campaign Model


Voters’ Intent


Modern-day election campaign techniques are voters-centric. You cannot expect to win elections without measuring voters’ intent effectively. This job is as important as knowing the candidate’s intention. Without this, it is next to impossible to devise an inclusive strategy.


We do social research, including circulating surveys through digital means.


The surveys would include questionnaires, likelihood scales, digital listening, interviews, and much more.


Through the surveys, we gain insights into voter intentions and expectations regarding candidates’ ambitions and motives.


We strive to get voters responses to the following questions: 

What makes them invest their time and resources in the election campaign?

What is the voters’ feedback on the candidate’s campaign?

What are their expectations from the candidate?

What will make them not vote for the candidate?

What are the voters’ evaluation criteria?

What are the voters’ decision criteria?





 Voters’ Position


To counter an Ineffective political campaign strategy, measuring the voters’ position is a regular task to redirect your resources efficiently.


Are the voters really interested in your campaign?


The answer to this question lies in our voters’ position model. We do a survey of voters to know more about them.


The surveys will be recorded, transcribed, and stored in our database to be utilized in our Vdiation® system.


Like the candidate positioning system, we match the supply and demand between candidate positions and voters’ intent to make sense of this data.


Digital Competitive Analysis

We will evaluate your competitor’s digital landscape during this phase. With this, we will be in a position to transform your campaign digitally by using emerging digital technologies.


This way, we can outrun your competitor.

Digital Ecosystem Analysis

Our all-inclusive digital ecosystem analysis is everything you need to put your best foot forward.



Digital Services 

We evaluate your competitors’ digitally-enabled services, which are providing solutions to their voters’ needs.


Knowing the tactics of your opposition is the basis of the foundation of your own strategy. We do this with perfection.


Digital Partnership 

We evaluate your competition’s digital interfaces to voters. We see how they are aligned to the constituency.


We investigate their funders to find loopholes in their campaign strategy to manage your reputation better


Voter Integration


We evaluate your competitor’s all-digital touchpoints to reach voters to ensure you are not missing any avenue for your campaign.


Digital Visibility Analysis


Then comes our digital visibility analysis, which gives us insights into your and your competitor’s digital presence.


Site Analysis

We evaluate your competitors’ technical Search Engine Optimization (SEO) position and set it as a benchmark to their site optimization.


This way, we know what their outreach is and which group of voters are they targeting. 


Traffic Analysis

We analyze your competitor’s website’s traffic sources. From this, we determine potential marketing opportunities for your website and digital campaign.


Keyword Analysis

We analyze the keywords of competition to know what keywords your competitor is targeting.


When we do this, we ensure to find potential opportunities to rank higher in the same keywords to curb your competitor’s outreach.


Link Analysis 


We determine the link-building strategy of your competitor to find potential backlink opportunities for your digital campaigns as well.


Features Analysis

Analyzing specific features and functionality of your competitor’s website is also one of the cores of our strategy.


When we see their tactics bringing more traffic to their site, we implement the same strategies in your campaign to attract more voters toward your campaign.



Social Media Analysis

We analyze your competitor’s social media engagements and conversations and set them as a benchmark for making a judgment about their digital presence. With this, we make your social media presence unconquerable.


By integrating all the campaign efforts together, we make a framework that is hard to construct otherwise.


Our integration efforts are intended to combine the effective political campaign strategy to help political candidates attain elections easily.


This approach has multiple steps, including:

Data Integration

Managing and segmentizing data are what we do to make sense out of the scattered numbers.

We combine state and local voter data along with census files to develop a voter database.


Application Integration

By integrating political candidates’ already existing systems into our digital framework, we centralize your campaigning efforts.

Application Development

We develop candidate apps for better voter outreach.

Portal Customization

We configure a portal to make political candidates a recognizable brand.


We transform your election campaign completely by adapting the latest and trendy political campaign strategy.


Being the final step in our Vdiation® methodology, our adaption strategy is ready to break all barriers in your campaigning efforts.

This strategy has the following steps:

  • Digital Marketing Analytics
  • Campaign Analytics
  • Predictive Analytics
  • Realignment 


1. Digital Marketing Analytics

Measuring digital numbers is one of our core activities, where we analyze the latest marketing trends to transform your election strategy accordingly.

Voter behavior analytics

We measure voters’ online behavior regularly by sentiment analysis, which is part and parcel of our strategy. With this, we get better insights into their likes and dislikes to promote your campaign accordingly. These analytics help us to keep your voters engaged for a more extended period.

2.Campaign Analytics

Competitive behavior analytics 

We track your competitors to know how they attract, convert, and retain voters.

Candidate Performance Analytics

To determine the efficacy of your campaign in social media and organic searches, helping us to find ways to make your campaign more efficient.

As we rely on data, measuring campaign analytics is what we do on the highest priority.

3.     Predictive Analytics

The pinnacle of the whole Vdiation®  strategy is our predictive analysis.


After carefully analyzing the entire campaign in the three initial stages, i.e., visualization, digitalization, and adaptation, and integrating them with digital marketing analytics and campaign analytics, we construct four prediction models with the following scores.

  • Behavior Score: calculates the probability of voters engaging in voter turnout, donation, and volunteering.
  • Support Score: predicts the political preference of a voter.
  • Response Score: predicts the voter response to your campaign message.
  • Vdiation® Score: calculates the overall score for the candidate comparative with competition score for winnability determination.


 4.     Realignment

Once you get your Vdiation® score, it is the beginning of something big.

After carefully analyzing your Vdiation® score, we realign your campaign message and needs.


We keep on performing all the hacks to get the highest possible Vdiation® score for your campaign, increasing your chances of an election victory.


As we adapt to change using effective political campaign strategy, our Vdiation® methodology promises to deliver results in times when election campaigns are subjected to too many complexities.