Time to End Guess Work in Campaigns
Let’s do it with a Targeted Campaign with Polls
Finding the public perception of any issue isn’t a walk in the park.
This is especially when you have limited resources for a campaign and want to save money and time. In that case, targeted campaigning is a crucial thing.
And nothing is more critical in a targeted campaign than correctly held polls.
Many campaigns struggle to find accurate results in the polls.
You might have heard that a campaign poll was conducted, but the results were nothing more than scrap.
One day you get the polling results, and the next day you recognize that the poll results do not make any sense.
This happens due to a multitude of flawed polling practices executed, including
Poorly selected sample
Inherent biases of the pollsters
Poorly constructed polling questions
Carelessness in the distribution of polls
Wrongly analyzing the polling results
Ignoring polls is not an option for any campaign.
If you are running a political campaign, you already know that politicians need to campaign on the issues that are dearest to the voters. Let’s say you are trying to talk about the economy near the elections, but voters are most worried about crimes. Obviously, they won’t be attracted to your campaign this way.
Eventually, poor polling practices are going to damage your whole campaign. Your resources will be wasted, and you will end up talking about the wrong things. In both cases, the outcome is dangerous.
But conducting the polls does not make improvements unless you are following the best polling practices for gathering public opinion.
For instance, the biases of the pollsters can destroy your whole poll. Many polls become ineffective just because the pollsters are not impartial. You wait to see exact poll results but end up getting the subjective analysis of the pollsters. This means that the end results are nothing but scrap.
Or the pollster might treat all the polls the same way. As a matter of fact, there are different types of surveys, and each poll must be treated differently. But the problem happens when pollsters apply the same techniques everywhere.
Or, the questions of the survey are intentionally designed to get the desired answer.
In any of the above cases, the polls are bound to be ineffective. And ineffective polls mean a complete waste of resources, not only on the polls but also on the efforts following the misleading polls.
Consider this case:
In the 2020 US Congressional elections, Democrats’ internal polls concluded that they would only lose three seats in the House of Representatives. When the results came out, they lost fifteen seats. Did the voters change their minds to vote for Republicans immediately? Absolutely not.
In fact, poor polling practices led to this embarrassment.
That is why we are bringing polling services that lay a solid foundation for the success of any campaign.
Our polling strategy has the following steps.
We believe selecting a sample of people to respond is the critical step in any poll. The most common problem that polling companies make is selecting a false/biased sample, which makes the whole poll ineffective. We switch between simple, stratified, random, and cluster sampling based on the individualized need of the campaign.
Unbiased Polls (We are here to find the truth, not to please anyone)
Research shows that the selection of words in the questions impacts the outcome of the polls. But that does not happen in Outpol, as we carefully analyze the wording based on our specially designed AI technology for this purpose.
Reaching Out to Respondents
Reaching out to the public is difficult, as not everybody is comfortable sharing their opinion. But we ensure that we do not get the responses from the people just to get them. It means no fluff in your polls.
And sometimes, respondents of the polls try to trick the pollster, as they are uncomfortable telling others their opinion. This ends up disturbing the whole results of the polling.
Most pollsters ignore the digital traces of the users who are contributing to the survey.
And this is the biggest mistake.
This is the major problem in any social research and is called the problem of the validity of surveys.
You end up measuring the things which you were not supposed to do and which add no value.
Digital trace data is the data of the users scattered all over the internet. And gathering all that data at the same place allows us to compare that with the survey data.
First, we collect any possible first-party data of the respondents, after which we rely on their scattered and third-party data.
We ensure that we validate all the data being gathered by merging the digital trace data of the same users with the survey data to ensure the participant is giving correct information in the survey.
If the digital trace data of someone is inconsistent with their survey data, the polls are vulnerable to being affected. But our effective technologies allow you to have correct end results as we do proper public sentiment analysis to make polls reliable.
And our polling package comes with an upfront discount (for those who connect before the expiry of this timer).
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