5 Incredible Ways to Start a Political Volunteers Recruitment Campaign for Elections
Volunteers assist as frontline workers in your political campaigns with the sole ambition to win elections for you.
Having dedicated volunteers at your disposal is not less than a blessing for politicians, who can count on these people to launch advocacy campaigns efficiently.
If you are a well-renowned politician, people will automatically join your cause, and you will not have to run recruitment drives to attract volunteers.
However, most of the politicians would need to run an all-inclusive drive to team up with volunteers who can campaign for them.
What is the road map for a successful volunteer recruitment campaign? Let's see.
Personas for Volunteer Recruitment
Circulating well-crafted and beautifully designed personas is the first step in launching the volunteer recruitment campaign.
The persona should be convincing enough for the audience, so they must think of band-wagoning you.
The color scheme of the persona needs to be selected keeping the color psychology in mind, not to mention that the data you are gathering from these personas can also be used for other campaigning purposes.
Through personas, you are making a strategy to identify what information you need from your potential volunteers and what your strategy is to engage with them.
An ideal persona must include a candidate's professional picture with a powerful campaigning message that will connect the people with your campaign emotionally.
Relational Recruitment to Build Emotional Connection:
Just like relational organizing, this recruitment method aims to count on your existing volunteers who launch a campaign in their respective circles to bring more volunteers on board.
However, data centralization can be tricky in relational recruitment, and you must provide your existing volunteers with a platform to feed the data of the new individuals into a campaigning app so that it can be reached instantly by your campaign headquarters.
Relational recruitment is also promising to work in a way that people are likely to join the cause when they see that their friends and family are already doing it.
Amplifying Your Outreach Through Social Media
Incorporating social media in the volunteer recruitment campaign is also a promising method to generate exceptional leads, owing to the scale of social media these days.
On the one hand, you can amplify the campaign through your existing followers on the media and sharing the message in the relevant groups. On the other hand, running social media ads and promoted posts is also bound to generate unmatchable results.
Considering the role of influencers to attract more volunteers to your campaigns is also a reasonable way to win big.
Never forget to mention explicitly the skills you are looking for in volunteers so that none of your energies are misdirected.
Always pre-plan these things before launching a volunteer recruitment drive. The last thing you want is to have a lot of volunteers on board but have no plan for them.
All of them would be turned against your campaign, causing more bad than good. Outline the plan of action immediately once you are done with volunteer recruitment, but this plan should be at your table before starting the campaign.
Start with orientation and provide your volunteers a way to go up the hierarchy level and be the leaders of additional volunteers soon.
This way, everybody will be motivated enough to work rather than only a handful of people, which would jeopardize the campaign.
Giving your volunteers autonomy is the best thing that you can do to your campaign. While you are recruiting the volunteers, always ensure that you are empowering them in a way that they feel connected to your campaign.
As they have the first-hand experience of promoting your campaign, they are well aware of the ground realities, so you must not hesitate to take their inputs on various matters.
Ask them to take new initiatives wherever they think necessary and engage with new people as per their experience.
Meanwhile, you can track the progress of the new initiatives in your campaign dashboard to know where these volunteers are going and what their future goals are.
This way, you can guide them if any change is needed.
Treating your volunteers respectfully and engaging them to the maximum in your campaign is the best way you can help your campaign grow.
These volunteers can also help you drive your grassroots campaigns while assisting you in the community organizing at the same time, and driving maximum voter turnout on election day.
Pursuing the above strategy is the only way out to build up your volunteers' base.