Not a single election in the whole world is free from online smear campaigns.
Imagine losing your elections just because your opponent impresses voters by tarnishing your reputation online.
What if you are pouring in big money, but your rival politician launches an online smear campaign against you to waste all of your efforts?
Even after doing all the hard work, you will lose the elections this way.
Over 60% of the people worldwide use social media on a daily basis. And they are the same people who are going to vote in your election.
And these numbers are even greater in developed countries, which means that voters are always ready to grab information from social media.
What if we tell you that almost half of the younger voters use social media to gather election-related information?
And these voters are always open to switch their political affiliation.
Your opponent can easily win these voters by writing negative social media posts about you.
As voter turnout in young people is more compared to other age groups, these voters will easily go against you.
The same is the case with Google, where voters search for information before selecting their ideal candidate for the vote.
So, if you are not ranking well on Google, your election campaign is completely messed up.
Don’t take our word for this.
Studies have found that the top three pages of Google grab nearly 75% of traffic for any search query on average.
Even worse, over 90% of people never go to the second page of Google.
What if your rivals are ranking on the top search queries, and they are taking all of your voters to their own web pages?
They will surely steal your voters by feeding negative propaganda against you, and you will end up losing the elections.