Now imagine your own platform which helps you in online community building and provides you a reach similar to these types of big websites.
And relying on third-party platforms is not the right way for community building at all. You are putting your whole campaign at risk by relying on third-party platforms that can ban you for going against their terms and conditions.
See the case of Donald Trump. He started building a social media community, Truth Social, only after being banned from Facebook and Twitter.
Had he done it before getting banned from the other platforms, he could have had a massive audience on his own platforms.
Now, on his own platform, he is free to post anything. He has his own community, which could be beneficial if he decides to run for office again.
Political campaigns are mostly equipped with a lot of data. They only need to channel that data to get actual results from it. And nothing is better than leveraging your existing voter data to create an online community for your political campaign.