Instagram Marketing: An Out of the Box Approach to Win Elections
The splitting of the voters among various platforms today demands an all-inclusive political strategy.
One such social media platform which is ignored by most politicians is Instagram, which provides unprecedented opportunities to politicians striving for public offices.
This stands more true in times of pandemics when campaigns are seeking alternative options to increase their outreach to voters.
What are the exclusive benefits of Instagram campaigning, and how can you carry them out to stand out from the crowd? Letâs see.
Instagram Campaigning: Ways to Do it
This absolutely free campaign option provides favorable grounds for campaigners to expand their outreach.
Consider the following options while trying Instagram campaigning.
Using Campaign Photos to Promote Yourself
This is the simplest campaigning trick on Instagram, where politicians can post their day-to-day routine on the platform.
Many politicians do this on their Facebook and Twitter accounts, but they miss out on Instagram.
Instagram has recently reached a user base of almost one billion people, and missing this amazing opportunity should never be an option for serious candidates.
But remember to only capture the photo-worthy moments for Instagram, and do not overuse them to avoid humiliation.
Sharing Stories to Win Attention
Sharing your stories consistently is also one of the ways to keep your followers informed about your campaigning activities.
Whenever you post a story, it will be visible for 24 hours to your followers; however, you can also archive the most catchy stories as highlights, which would then be visible to your users as long as you want.
You can also make your stories a consistent news source for your followers to increase votersâ engagement.
You can decorate your political stories as much as possible with the help of captions, stickers, gifs, and whatnot, so always try to get the maximum out of these stories.
Persuasive Messages Through Distinctive Visuals
You can post catchy infographics, Instagram visuals, or even brochures related to your campaign on your official Instagram account to reach the real potential of this photo app.
This strategy could help you in reaching out to voters in a way that your opposition would never think of.
Live Video to Measure Voters Sentiments
You can also live stream the videos on Instagram to promote your ticket to your followers.
This feature would not only help you in countering the public relations crisis, if any, but also in answering the queries of the voters in real-time. It could also be used to measure public opinion.
Influencer Marketing: A Beauty of Instagram
Influencer marketing has become a new normal in contemporary politics. By winning endorsements from the in-discussion influencers, you can increase your vote bank significantly.
Instagram is the home of influence marketing, so team up with the influencers who are onboard with your vision to promote your bid in front of voters.
Importance of Instagram for Politicians
But here is the most relevant question. Why do you even need Instagram for election canvassing?
Letâs explore the reasons to do so.
Itâs Absolutely Free
Instagram is absolutely free as of now and is likely to remain free in the foreseeable future.
This is the classic opportunity for politicians who do not have abundant resources to build their campaigns.
If you learn how to use it properly, your campaign can do wonders with absolutely no budget.
Increasing your Outreach
Undoubtedly, Generation Z is more focused on these photo apps and spends a great deal of time on them.
This makes Instagram popular among the masses and increases its need in modern-day political campaigns.
Elections these days are decided by the young voters who are stuck to their screens using these apps.
An Opportunity to Show You to the World
Do not try to be fake on Instagram campaigning, as sticking to your originality is the key to success in this app. There is no âidealâ politician on Instagram whom you should try to be.
Show off your true colors to your followers, or they might perceive you as a plagiarized person, which can cause a dip in your popularity.
It is also one of the important aspects of the social distancing canvassing that you must pursue in the times of COVID.
So, missing out on this opportunity must be considered taboo in political campaigns.
You can also run political ads on Instagram to help you reach your target audience without any worries.