Governments across the globe primarily face setbacks when they have poor
Public Opinion Measurement
And when governments are not applying the services of professionals to fix their mess, the setbacks can be even bigger.
Let’s see why governments need messaging outreach, reputation management, and public opinion polls and how government contractors can help them fix their issues.
Reputation Management Service for Governments
Governments are most vulnerable to reputation-damaging attacks. Whenever the government wants to bring any new policy, the opposition chips in with the disadvantages of that policy. Eventually, the real purpose of the policy dies, and the public can easily discount the merit of that policy.
In such a case, reputation management is a necessity for every government so that they can easily serve the best interests of the citizens.
Government reputation management comprises the following things
Crisis Management and Communication
But you might ask why the government should invest in reputation management services. Here are some of the reasons for doing that.
A better reputation for the government means that new businesses are attracted to the country, which eventually increases government revenue. Smaller government agencies have an excellent opportunity to increase their income by improving their reputation, as they do not have enough resources to compete with other organizations with poor reputations.
And following that comes the credibility of the government, improved by better reputation management, resulting in the trust of the people in the government.
Using reputation management services is a no-brainer for the government. Here are some examples of how governments have done it.
Trump’s Reputation Management
Donald Trump’s son, Eric Trump, revealed that his father owned “tens of thousands” of domain names, not to mention that they are still increasing at a rapid pace. Some studies have found that Trump held nearly 4,000 domain names. The exact number of Trump’s domains remains unknown.
Shockingly, Trump has even bought those domain names that could easily be used to malign his character. One such domain was donaldtrumpsucks.com, which he bought so his political rivals could not malign his government.
An overwhelming number of websites also helped him to further his political narrative by selling his red caps with the slogan “Make America Great Again” like umbrellas on a rainy day.
And reputation management is not exclusive to the federal government. In fact, local and state governments also pursue online reputation management opportunities to the fullest.
Every government takes the service of reputation management and public affairs facilities even while releasing their weekly, monthly, or yearly reports. The achievements of governments can easily go unnoticed, but most governments issue regular reports not only to document their success but also to make headlines.
Consider the yearly report of the New York Mayor’s Office, namely the Mayor Management Report (MMR). The office of the NYC mayor uses that report to tout the effectiveness of all the city’s agencies. And the mayor himself stated that this report is a significant tool for government accountability. This means that the government is claiming that it is presenting itself for accountability, thus impressing the public that they are open to criticism.
Seeing all these benefits of government reputation management, we are bringing an unmatched reputation management service for governments worldwide.
We follow a multi-tiered approach to government reputation management that brings incredible results for government campaigns.
Our strategy is summarized here
Finding the Right Audience Within an Allocated Budget
We analyze the platforms on which you need reputation management the most and where people perceive your government negatively. Most often, negative messages about the government spread like a fire in the jungle on any online platform.
Twitter and Facebook are usually the hubs of misinformation campaigns against governments. That is why we analyze the prospects that need to be targeted in any government’s online reputation management campaign.
Launching effective and organized campaigns within the allocated budget is our specialty. We allocate a dedicated budget for individual tasks in the whole campaign, which helps us get the job done within the allocated resources efficiently.
Branding of Government
We treat every government like a brand. The more effective a brand messaging gets, the more conversions it makes. Our brand management strategy for a government has the following paths:
- Brand marketing strategy
- Competitive research
- Establishing a communication framework with the public
Digital Marketing for Government’s Reputation
Having the following tactics to boost the government’s reputation:
- Website presence
- Paid advertisement campaigns
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
Winning Reputation Management Using Video Marketing
We have a rigorous video marketing program for online reputation management for a government with the following aspects:
- Graphic Designing
- Video Production
- UI UX Design
- Web Design
Messaging Outreach Service for Government
Launching messaging outreach campaigns is not a new thing for governments. Various governments and their agencies are using the services of professional messaging outreach platforms to reach the public who otherwise remain alienated from their message.
See this case:
The Emergency Rental Assistance Program in America aimed to help people unable to pay their rent and utilities during COVID. The whole program had a value of $46.5 billion. But only $7.7 billion was distributed from that amount.
That is not even 20% of the total value of the program. What happened with this program? Did people not need the money? Well, the government was unable to market its program. Most Americans did not know that the rental assistance program existed. So, they kept ignoring that, which eventually resulted in the absolute failure of the program.
This is where the governments need messaging outreach so that the masses can take maximum advantage of their policies and that none of their policies go down the drain.
Some reports suggested that 57% of tenants and 40% of landlords did not even know about the program’s existence. Government outreach efforts typically lack marketing. While private businesses have a stake in everything, they spend a good amount of money and time marketing their initiatives, while the government usually fails to do that.
As governments are also run by political parties having a stake in their next elections, they take messaging outreach as an opportunity for political campaigns. In fact, every policy brought in by any government aims to win voters. And if that policy is promoted using effective messaging outreach campaigns, it is just a cherry on top.
Consider this case:
Biden brought a student loan forgiveness program, particularly to lure young voters for midterm elections. While the program was always intended to win voters, the government used the services of professional messaging outreach and communication specialists to paint the policy as the solution to the public’s misery.
You will hear Democrats saying that the student loan forgiveness is to help the public while, in reality, it is intended to win votes in their next elections.
Now the same is the case the other way around. Many Republican lawmakers might dislike guns, but they are bound to bring pro-gun legislation, primarily because their voters are conservatives who like guns. Now, whenever they propose a pro-gun policy, they paint it as a necessity for self-defense, a narrative that sits well with conservatives.
The same is the case with other policies. Whether the police defunding movement of far-left politicians or their open border policies, they are only relevant if they are communicated well to the general public.
Messaging outreach is so important that all government policies make no sense without it. This is the reason why Biden said that he is frustrated with media outlets that are focused on “clicks” and which seek sensationalism. The massive shakeup within Biden’s White House communications team was also the result of their failure to increase the outreach of Biden’s message.
Seeing the importance of messaging outreach campaigns for the government, we are providing this service for governments across the globe to make their message audible to the masses.
Our messaging outreach service for the government helps the ruling elite to harness the benefits of their policies. This way, governments are getting the benefits for all their efforts that would be wasted otherwise.
Our messaging outreach service for governments is helpful for all federal, state, and local
governments that are struggling with spreading their message.
Public Opinion Polling for Governments
Ignoring public opinion polls is not an option for any government.
If you are in the government, you understand that you cannot spend time and resources addressing issues of no importance to the public.
For example, you spend resources on improving physical infrastructure only to realize later that the public is worried more about inflation. All the budget that could have been spent on countering inflation is wasted.
Before your investment, you had an angry public. Now you have the angry public as well as no funds.
Eventually, poor polling practices are going to damage your whole campaign. If you are part of the government, your resources are going to be wasted.
Consider this case:
In the 2020 US Congressional elections, Democrats’ internal polls concluded that they would only lose three seats in the House of Representatives. When the results came out, they lost fifteen seats. Did the voters change their minds to vote for Republicans immediately? Absolutely not.
In fact, poor polling practices led to this embarrassment.
Or take the example of the 2020 presidential elections polls, where most polls indicated an easy win for Biden. And also, the 2016 polls, where almost every poll suggested that Hillary Clinton would win the presidency. But none of these things happened. The reason for that is simple: flawed and biased polling practices conducted to make the big bosses happy.
That is why we are delivering public opinion polls that lay a solid foundation for the success of any campaign.
We provide public opinion polling services for
- Governments (federal, state, local)
- Agencies (federal, state, local)
We are the government vendors for reputation management, messaging outreach, and public opinion polling that aims to help governments across the globe. Our data-driven campaigning strategies take the guesswork out of play, which increases the effectiveness of any campaign.