Data Analytics

Explore the Analytics now and measure your campaign performance

Mismanaged and misdirected political campaigns are a complete waste of resources. When you have limited time and resources, you cannot afford to focus your campaign on those who have the least likelihood to vote for you.

You have to make sure that you are directing your energies specifically on those who have a reason and opportunity to vote for you.

This is where the importance of political data analytics comes into play. We will give you detailed insights into the analytics of your campaign to maximize your chance of winning the election.

If you have more information about your voters, you are more likely to impress them. You have to have information about:

  • Deep insight into who your prototype voters are
  • What are their likes and dislikes?
  • What are the issues that are expected to trigger their responsiveness to and identification with a candidate?
  • What can alienate voters from your campaign?
  • What are the things that can motivate them to promote your campaign into their circles, potentially expanding your influence?
  • How is your competitor running his campaign, and in which ways is he focused?

Insights into all of these things enable you to recognize who is expected to vote for you easily, and conversely, those who will never support you no matter how hard you try.

With data analytics, you can easily filter out the audience from your campaign that is not likely to vote for you, resulting in directing your resources to target voters who already have an inclination toward you or be moved from “undecided” status to supporters.

With detailed data analytics, we provide you the information in a way that is unmatchable and immediately usable,  helping you in getting the leads that your competitor, who doesn’t have advanced analytical data, will never get.

An intensely focused and targeted political campaign is bound to produce guaranteed wins in the election for you.

Imagine a situation where your marketing strategy is not focused on your preferred audience. Instead, you are promoting your campaign with the people who can’t even cast a vote in your constituency.

When you caucus without any data analysis, you have to go to every voter, which wastes many resources.

With data analytics in action, you can campaign only to your targeted audience, making your election campaign distinctive.

The reality about data-driven politics is that most of the political parties who know the importance of the data maintain a diverse database of their targeted audience, and then they launch well-directed and extremely targeted political campaigns.

Data Analytics in Action


Data analytics has played a crucial role in crafting winning and effective strategies for the political campaign of candidates in recent times.

Trump’s success in the 2016 presidential elections came due to well-managed data analytics, where his team targeted nearly 13.5 million voters in the swing states.

Most of them were swing voters, displaying no apparent political inclination. However, Republicans made sure to persuade those voters rather than voting for their opponents, which resulted in the Republicans winning them the White House in 2016, despite trailing in the polls earlier.

The role of data analytics in Obama’s success in the 2012 presidential elections was extremely surprising.

He had a team of more than one hundred data analytics experts who went through the thousands of terabytes of data to get insights into the previously hidden things.

Jim Messina, who was the Obama campaign manager, had an extraordinary role in all of this.

While discussing the role of the data in driving the campaign of Obama, he said, “We were going to demand data on everything, we were going to measure everything…we were going to put an analytics team inside of us to study us the entire time to make sure we were being smart about things.” 

Obama’s data handling strategy did not end here, as he had the teams specifically dedicated to collect field data, positioning them to focus on the people who really mattered.

With an extensive database, you are likely to make decisions based on the facts and figures instead of flawed assumptions, which are the principal reason for most of the lost elections. 

With a well-crafted data analysis strategy, you have better insights about how your political campaign is performing and in which areas it needs improvements.