Content Marketing

In your political campaign, content is one thing that can help you win voters while you are asleep. 

By proper content marketing strategy, you can help convince voters that you are the perfect choice to solve all of their problems. 

We at OutPol will help devise a unique content marketing strategy that will take you to new heights of popularity, ultimately helping you win the elections.

Our content strategy will follow the following hierarchy to make you popular among your voters.

Keyword Research:

Keywords play a crucial role in deciding the ranking of your website on search engines.

We will do thorough keyword research for your content using premium tools to rank higher on the search engines.

By getting the keywords having high search volumes, we will revolve your political content marketing strategy around those keywords.

The keywords will be a combination of the long tail and short tail to rank on the first page of Google as early as possible.

Establishing Key Performance Indicators (KPIs):

We will establish Key Performance Indicators (KPIs) before creating content to ensure that the content marketing strategy is going in the right direction and reaching the audience it is supposed to reach.

The following will be the KPIs that we will establish and measure during the content marketing strategy.

  • Unique page visits
  • Downloads
  • Time spent on page
  • Inbound links
  • Shares on the content
  • Comments and interactions
  • Cost per click
  • Cost per lead
  • Lead generation
  • Annual contract value
  • Influence that content is creating
  • Conversion rate
  • Subscribers achieved from content
  • Growth of the website due to the content

We will find the best channel for the content marketing strategy to make sure that you get a vast number of the audience tuning into your channel to read your content.

OutPol will be the only source that will make you famous on the Internet with a lot of blogging and content that will be read all over the Internet, and will act as the audience magnet for your political campaign.

Finding engaging and trendy topics to attract maximum voters towards the content will be the core of our Patnu content marketing strategy that will help you win many voters.

The content ideas that we will gather will be unique and related to the challenges faced by your voters.

Only then will they be able to connect with the content, which is ultimately a positive indicator for your political campaign.

Search Engine Optimization is the only way to make your voice heard.

We will do a proper SEO (on-page, off-page, and technical) to rank you at the highest possible place on the search engines.

Content Marketing and Social Media:

Search Engines will not be the only way from which you will get traffic on your site.

We will promote your content on all the social media outlets to make sure that you get a lot of social traffic, and ultimately new votes will come on your site through these social media platforms.

The platforms on which we will promote your content will be

  • Facebook
  • Twitter
  • LinkedIn
  • WhatsApp
  • Quora
  • Medium
  • BlogSpot and Blogger

Finally, the major part of the content marketing strategy will come, i.e., measuring analytics of the content marketing campaign.

After promoting the campaign to the maximum possible level, we will measure the analytics with various tools to keep an eye on how the content marketing strategy is  going.

If it needs improvement, we will do an autopsy of the whole strategy to ensure that we are not leaving any stone unturned to get voters for you.