Category Archive for : ‘Political Candidates’

With the outbreak of social media platforms for election campaigns, the use of Telegram has also increased in these marketing campaigns.

Telegram gained significant traction during the Russian political arena in the late 2010s, where Telegram channels were created as a new media environment and were used for strongly critical and political debates.

Now, Telegram has become an active participant in not only political debates but also political campaigns throughout the world.

Telegram is a messaging app that allows its users to broadcast content to an unlimited number of subscribers.

It is also sometimes

Voter suppression has destroyed every single election across the globe. This way key stakeholders in any democracy are disenfranchised by suppressors to manipulate election results.

Just like any other avenue, technology can also help end voter suppression.

Digitalization and Democratic Facade:

The rise of digitalization has created unparalleled awareness in the erstwhile oppressed societies.

Authoritative countries have been given an opportunity to mend their relations with western countries by adapting to the American democracy model of universal voting and human rights.

Owing to its monopoly on international political setup, the United States gives favorable treatment

Over 4.5 billion social media users are sailing through various platforms, finding topics of their interests, and trying to engage with other users. The interesting thing is that most of them fall in the voting age in their respective countries.

While using social media for political campaigns is already a topic well-discussed, some of the benefits for doing so include:

Ruling out Incumbency Advantage

For the first-time office seeker who is facing a politically established incumbent, gaining ground can be incredibly difficult, and oftentimes even impossible.

This is what we call “the incumbency advantage,”

Traditional political advertisement is often confusing with a 30-second TV ad, to which a significant number of audiences skip or show disinterest.

Political campaigns have a limited number of options to convert these ads. While you can always see how many people visited your website after presenting those ads, it is one of the least effective methods of promoting your political candidacy to the world.

This is where the role of content marketing comes in for political campaigns. Instead of showing people the content, they are not interested in watching, content marketing

Political parties are the building blocks of any democratic system. However, the formation of these political parties can often put politicians into doubt as they can wonder what the essential components are for any political party.

The three components of any political party are its leaders, active members, and followers. While leaders are the ones who set the manifesto of the political party, active members play an important role in winning votes for that manifesto.

Followers are the ones who make the party win with their votes.

Political Leaders: People who Control the

Political donations are the oxygen for political campaigns, as money helps politicians run and win elections.

Political campaigns have become more expensive these days as voter behavior is changing, and politicians need to campaign on multiple fronts simultaneously. These mediums include advertisements, political surveys, opposition research, offline, and canvassing, just to name a few.

It is true that political campaign expenses can vary from one campaign to another, and giving one rigid amount is not a workable approach at all.

Political campaigns are getting expensive for the following reasons.

Advertisements in Political Campaigns are

Running for any political office costs money as political donations are part and parcel of any campaign.  Most of the time, candidates could not manage their campaign finance because they do not have an idea how much money they need to run a political campaign.

How much money you need to run for a political office depends upon the type of campaign you are running. A presidential campaign obviously requires more money than a local election. Depending upon some factors, you can easily analyze how much money your campaign needs.

Here are

Winning elections even after conducting vigorous campaigns is not a smooth path, which increases the role of political advocacy by manifold.

In any political campaign, the five basic principles of advocacy are clarity of purpose, equality and diversity, safeguarding your advocates, maintaining confidentiality, empowerment of staff members, and putting the needs of people above anything else.

Let’s look at them one by one.

Why  Clarity of Purpose is Important in Political Campaigns 

Knowing the end goal even before starting to campaign for your election helps you craft a winning political campaign.

Even if you are

The online audience today spends over one-third of their time watching video content, which skyrockets the importance of visual content in this digital era.

Most video marketers have no goal when they post a political video on the internet. They mistakenly presume that they would start getting traffic on their content, but the reality is far from it.

Once you post videos, they will be buried deep under the massive ocean of other similar content if you fail to develop a proper video marketing strategy.

The only way to win at video marketing

Video content is critical for any successful political campaign. In fact, most campaigns start from the introductory campaign video in which candidates announce running for office.

A well-crafted campaign video can help you impress some voters at the very beginning, and it paves your way toward a successful political campaign.

Whether you are running for president or some local office, an introductory campaign video is a must. How to make a Political Campaign Video? Let’s see.

Writing a Persuasive Script 

Obviously, content is the king, and there are no second thoughts about it.