Digital Listening and Internet Campaigns: Nobody Knows the Art Better than Kenya President Uhuru Kenyatta
Digital technologies have emerged as such a powerful entity that they can manipulate election results in a matter of no time.
One such example is the rise of Uhuru Kenyatta in the political landscape of Kenya, where, despite having popular perceptions against him, he turned the odds in his favor.
Manipulating popular perception through entrapment techniques using the internet is no joke, and Kenyatta did precisely the same through a series of steps.
Only because Uhuru Kenyatta was better at adapting to modern techniques timely, he made it to the highest office in 2017.