6 Undefeatable Tips to Run Facebook Political Campaign Strategies
Facebook is the frontline weapon of every politician during election cycles. As it is the core of a digitalized strategy for politicians, they need to put unprecedented effort into building their Facebook channels.
While Instagram is mostly used as a photo app, Facebook is an all-inclusive platform that can help you make an impact on an audience of varying preferences.
Facebook political strategies are crucial for you, irrespective of the type of election you are contesting.
There are endless possibilities in designing your Facebook campaign as per your wishes. However, there are some essentials that you must follow to develop an unbreakable strategy for your next elections.
Facebook is the single largest platform that allows political advertisements. Politicians can use it wisely to increase their outreach.
Planning Ahead of Schedule
Planning ahead of your schedule can help you create highly impressive Facebook political strategies.
You have to ask some important questions about yourself before making your first post on Facebook.
For instance, how often will you be posting on social media?
Are you inclined toward doing standard posts only, or do you want to leverage graphics and visuals?
Would you like to come live on Facebook and answer your potential voters’ queries? All of these questions help you in planning ahead of time to make a true impact.
Creating Content
Once you have crafted this strategy, it is now time to walk the talk. You must stick to your plan or be prepared to lose touch with your audience.
If you are a new politician belonging to a small political campaign, you can kick off your Facebook political strategies by announcing volunteer drives, followed by GOTV campaigns.
Always remember that if you do not have enough time to manage your Facebook on a regular basis, and you have no social media manager, you can always schedule your posts in advance by working on weekends for a couple of hours.
This way, you do not have to log in on a daily basis.
Facebook political campaigns are widely accepted as one of the tools to increase voter turnout. It helps campaigners to reach an unmatchable number of voters.
Run Purposeful Facebook Political Strategies
Each and every post of yours should have a definite purpose so that all of your Facebook political strategies will become impressive to voters.
You must define the end goal of every single post. For example, are you intending to get general visibility for your posts, or are you here to market your post towards a specific audience circle?
Are you aiming for more signups or looking to get more donations? Whatever your purpose is, define it clearly so you can measure results at the end.
By using hashtags on your Facebook posts, you can easily increase the visibility of your content on the largest social media platform.
Hashtags play a crucial role in gaining visibility on Facebook and other social media handles. Create a set of hashtags that will be used on most of your posts.
This way, all of your similar posts would be segmentized under the same hashtags, hence increasing your visibility.
If your first name is Jason, for example, some of the general hashtags that you can use may include #WinWithJason, #JasonLive, etc.
Similarly, if you are attending some rally on, let’s say, immigration issues and posting your pictures on Facebook, you can also use the hashtag #IStandWithImmigrants and this kind of stuff. This way, your visibility is likely to be increased.
Besides, using the tagging feature can also help you get outreach in unprecedented numbers. You can always tag high-level influencers and NGOs on your post to announce your arrival to them.
Facebook Live and Getting in Touch with Voters
Just like Instagram marketing, you must come live on your Facebook channel occasionally to build a personal connection with your supporters.
This is an extremely crucial step, as it helps you in understanding the sentiments of your voters and their behavior towards your campaign.
This should be a routine activity, as it might help you win big donors who look for serious political candidates to fund their campaigns.
Similarly, you can also make announcements about your political campaign on your live videos, not to mention that using Facebook stories is also a crucial feature in this regard.
Measuring Sentiments
Your job is not done just after posting content on Facebook. One of the important aspects of Facebook’s political campaign strategy includes sentiment analysis as well.
As the importance of digital listening is increasing, you have to measure the sentiments of your voters, which they would be giving in the comment section.
It is a sort of feedback for you which you can use to your advantage easily.
Final Thoughts
Facebook is not about posting random content only. As it is one of the most important platforms, you have to think out of the box to make a real impact.
This is because the pervasiveness of content on Facebook often dilutes the weak messages. So if you want your message not to get wasted, it is recommended not to take this strategy casually at all.
